How To Choose Which Social Media Platform To Use

 In Blogging, Business, Social Media
How To Choose Which Social Media Platform To Use_Pinterest

When it comes to marketing your business, social media is an effective tool for distribution. Here’s how to choose with social media platform to use.

Social media allows you to control the narrative, and to participate in a discussion. There are many different platforms that you can use to market your business – some better suited to certain businesses than others, and some more user friendly than others.

Choosing the social media platforms to use to market your business on is a bit like trying to decide on your favourite power outfit – it depends on the variables. It’s important to consider your needs, wants, and ability.

When it comes to your digital marketing strategy, social media is a non-negotiable. Your social media presence is your social proof.

But wait, before you get too overwhelmed, it’s important to point out that you don’t need to be on them all. In fact, don’t be on them all.

Just like choosing your go-to little black dress, when deciding between Facebook, Instagram, Twitter, Pinterest, Snapchat, Periscope, Google +, LinkedIn (and others), you should choose wisely.

How To Choose Which Social Media Platform To Use To Market Your Business On, seed social, social media management,

Select a social media platform that offers the best potential for reaching your ideal audience, and one that broadcasts the type of media you’ve decided is best suited for your business.

How To Choose Which Social Media Platform To Use

1 // Relevent To Your Target Audience

You should choose a social media platform that your target audience is likely already using and familiar with. For example, Facebook or Instagram is more commonly used by consumers than Google + (although Google + is good for SEO).

Your social presence acts as your social proof. #womeninbiz #socialmedia Click To Tweet

2 // Make Sure It Will Perform Well For Your Business

For example, if you have a strong visual business, then platforms like Instagram and Pinterest will likely work well for you. And whilst Pinterest is one of the largest drivers of traffic, platforms like Instagram and Facebook allow you better ‘engagement’ opportunities because you can have a 2-way dialogue with your audience and community.

3 // Choose A Platform That You Will Enjoy Using

Just like you should take into account that the platform needs to be user friendly for your consumers, it should also be user friendly for you! If you choose a social media platform that you know, like, and enjoy using, you will be far more inclined to use it regularly and to perfect the process. This is really important, because consistency is key when it comes to social media.

4 // Don’t Choose Them All

In most cases, you should choose no more than 3 platforms to focus on. Given that your social media accounts act as your social proof to drive traffic and sales, you need to make sure you do them right and you do them well. We’d recommend simply choosing 1 platform and perfecting it before adding in another.

To market your business, choose no more than 3 #socialmedia accounts. #seedsocial #womeninbiz Click To Tweet

Once you’ve made your selection, test and measure and adapt if necessary.

And if you’re not sure how you’re going to manage your social media whilst being the busy #girlboss in your business who has everything running smoothly, don’t worry. We hear you! But along with doing social media well, regularity and consistency is key. This means auto schedulers are your friends! Just remember to employ the 80/20 rule when scheduling content to share.

>>> Which social platforms do you prefer to use to market your business?

You don’t want social media to feel like a chore! Of course, if it does,
then it’s time to come and have a chat with us about how Seed Social can help you.

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